Objective:
Pioneer was launching a new line of large-screen plasma displays at the CEDIA Expo show. They wanted a unique campaign with a tie-in to the Indy 500.
Outcome:
We developed an exciting campaign wherein show attendees received a pre-show mailer with a offer to "test drive" at the booth, receive free headphones and a chance at winning a 50" plasma display. In addition to the mailer, we also developed banner ads and an insert into the show daily. The campaign brought so much traffic into the booth that we ran out of headphones on the 2nd day of the 3-day show.
Grow your business with a cost effective marketing strategy customized to meet your needs.
Call 973-568-8580 or email us for a complimentary consultation.
