Objective:
Panasonic was launching a line of large-screen plasma displays and wanted to make a big splash at the NSCA show. Panasonic wanted a multi-year campaign that consistently positioned them as the leader in the audio/visual industry.
Outcome:
We created an integrated marketing campaign that focused on that year's NSC show. Starting with a pre-show mailer, recipients showed up in droves to the Panasonic booth where they received a free desktop clock and registered to win a 37" plasma display. We complemented these efforts with show daily inserts, banner ads and belly bands. The program proved to be so successful that Panasonic wanted it implemented the following year. It was.
Grow your business with a cost effective marketing strategy customized to meet your needs.
Call 973-568-8580 or email us for a complimentary consultation.
